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"Ethical and fully committed consulting has always been one of our greatest successes, thanks to our straightforward, friendly approach—offering honest, non sugar coated facts, practical solutions, and unwavering dedication."
The Man That Can
In today’s competitive market, our clients must feel assured and confident in the service provider they choose. One of the most effective ways to foster this confidence is through transparency in our history. By providing clear and comprehensive details about our journey, achievements, and expertise, we demonstrate our commitment to excellence and our ability to deliver tangible benefits to our clients.
Understanding our background allows you to better appreciate the values, mission, and vision that guide our operations. This connection fosters trust and lays the foundation for long-term relationships built on reliability and mutual understanding. Additionally, a well-documented history underscores our dedication to continuous improvement, reassuring you that partnering with us is a wise and informed decision.
Experience plays a crucial role when selecting a service provider. By showcasing past projects, success stories, and client testimonials, we effectively communicate our expertise and reliability. These insights serve as tangible proof of our capabilities, ensuring you feel confident in your choice to engage with us.
In summary, transparent historical information strengthens your ability to make informed decisions, ultimately fostering trust and ensuring a successful partnership.
1988
Klaus R. Rauter embarked on his journey in Thailand following an extensive tenure aboard renowned cruise ships (Royal Viking Sky and Royal Viking Star), where he honed his culinary expertise while sailing across the globe. Upon arrival in Thailand, he joined the newly opened Dusit Thani Laguna Phuket (Formerly Dusit Laguna) as a Executive Sous Chef, quickly establishing himself as a skilled and dedicated professional.
Through perseverance and excellence, Klaus advanced through the ranks up to Group General Manager and contributing his expertise to prestigious hospitality brands such as Dusit Hotels & Resorts, Amari, The Regent, Radisson, Soneva Resorts, Six-Senses, Zeavola (pre-opening until the Southeast Asian tsunami), X2 Resorts (Now Cross Resorts), and famous Andara Phuket.
His career reflects a commitment to innovation, leadership, passion and sustainable results within the luxury hotel industry.
2009
With a commitment to excellence and a deep understanding of the regional hospitality landscape, Mai-BS (Thailand) has established itself as a trusted ally in driving sustainable growth and operational efficiency for its clients.
2012
Following his separation from the original partner at Mai-BS (Thailand), Klaus founded ANDACURA Hotels & Resorts—a hotel and resort management company born from client demand. Consulting clients, impressed by the team’s quality, commitment, ethics, and results, sought more comprehensive management solutions, leading to the creation of ANDACURA.
Much like Mai-BS (Thailand), ANDACURA experienced rapid growth, managing 18 hotels prior to the COVID-19 pandemic. From the outset, the company understood that success required a fresh approach—one that stood apart from traditional hotel management models. ANDACURA embraced this difference, and it paid off.
We’ve been different. And we’ve been very successful. Let us show you how—when we meet.
2019
That year marked a major turning point. With 18 hotels under successful management, we attracted an investor and, after nine months of negotiations, sold 50% of our company—hoping to scale our unique concept across Asia.
However, we soon realized it was the wrong decision. We refused to compromise our values, ethics, and management philosophy for higher profits. Investor interference led to a decline in employee morale and disrupted our client relationships. The impact was clear, and we had to make tough decisions to protect what mattered most.
2020
2019 brought unprecedented disaster—not just for us, but for the entire world. As COVID-19 swept across countries, hotels shut down, borders closed, and several of our managed properties became non-performing loans. Some were sold to cash-rich investors who seized the moment.
In the midst of this global crisis, another personal tragedy struck: Klaus, our CEO, was diagnosed with cancer, with a grim prognosis. At the same time, internal misalignment in ethics, philosophy, and commitment further strained our operations. These combined challenges led to the discontinuation of ANDACURA Hotels & Resorts.
Yet, in this darkest hour, a light emerged. Several former clients, recognizing our dedication and capabilities, approached us—not to revive the old brand, but to build something new. Their trust and support gave us the strength to start again.
We have been proud and grateful. And have been ready for the next chapter.
2021
In 2021, we founded RECALL HOTELS, and right from the start, several of our trusted former clients rejoined us. Together, we weathered the final and most difficult phase of the COVID-19 pandemic, standing side by side through uncertainty and recovery.
During this time, Klaus moved to Europe for ongoing cancer treatments, enduring multiple surgeries and therapies. His trusted partner Khun May (Our Managing Director) worked so hard for Recall Hotels during this time)
It was a deeply challenging period, but it proved one thing above all: problems are best solved together, as a team.
We did well—our clients and us—because of mutual trust, shared values, and unwavering commitment.
Today, RECALL HOTELS is focused on creating solid, meaningful hotel concepts. We don’t just manage properties—we craft memories and experiences. We believe in being unique. In being special.
2025
In response to the shifting hospitality landscape, RECALL Hotel Consultant was established in 2025 as a dedicated division of RECALL Concept Hotels and Resorts. With Thailand facing increasing competition from neighboring countries, our mission is clear: to support hotel owners with sustainable, performance-driven solutions.
We focus on helping properties thrive across all operational aspects, ensuring long-term success. Our goal is to deliver such outstanding service that clients naturally choose to extend their partnership with us into full management.
It’s important to note that RECALL HOTELS, as a management firm, selectively partners only with properties that are—or have the potential to be—truly different. Uniqueness is not just preferred; it’s essential.
Our approach combines proven expertise with a commitment to ethical practices and personal values, ensuring tailored solutions that elevate hospitality operations and foster long-term success.
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